Alpha Lacrosse, the west coast’s leading lacrosse brand is committed, first and foremost, to the on-field performance of our athletes. Our commitment to deliver the best and most technologically advanced equipment on the market, has led to commercial success for our products such as the beta head.
But we weren’t satisfied…
Since our inception in 2012, we’ve made it our primary objective to continually improve our product, to help grow the surging lacrosse community, and equip athletes with the right stuff both on the field, and off.
In fact, we’ve hired Steve Kennedy, formerly of Maverik Lacrosse, to lead Alpha Lacrosse’s Research and Development Department. Kennedy, an industry juggernaut, was instrumental in the development of Maverik products. His keen eye and ability to implement improvements in technology, material and manufacturing into lacrosse gear will set Alpha Lacrosse products apart from anything else on the market. In an industry of ever-increasing expectations, Alpha Lacrosse is committed to raising the bar, and delivering products that are better, more durable, and more dynamic with each new release.
With that, we are proud to announce the release of the Ascension Lacrosse Head. This is Alpha Lacrosse’s latest top-of-the-line release, which we’re pairing with an assortment of new sticks, that represents both the present and future of lacrosse.
Introducing the Ascension Lacrosse Head
In the 1970’s and 1980’s, when the popularity of the sport started to really gain traction, major athletic companies in the U.S., Canada and England started entering the lacrosse market. The most notable development was in the material of the equipment used. From the use of synthetic and composite material making up the lacrosse heads, to the use of carbon fiber and fiberglass in the lacrosse sticks, our sport’s equipment started becoming lighter, sturdier and more durable.
The Ascension Head by Alpha Lacrosse represents the newest shift in the sport’s evolution, and we’re proud to introduce it to the market.
When considering your next lacrosse head, here are three reasons why the Ascension Head is in a category of its own, and will be the piece of gear that puts you over the top.
Performance-Driven Equipment: Made By Athletes, For Athletes
The first reason anyone should want to buy a certain lacrosse head, is how it can improve your overall play on the field.
What separates Alpha Lacrosse from its competitors is the direct feedback we received from our customer base, that has greatly influenced the design of this product.
Some of the new performance features, which you have helped direct, have led to the following improvements in the Ascension Head.
- A narrow face shape providing better ball control while dodging. This is especially true for attackers, and offensive-minded midfielders, who like to push the pace of play. The narrower face will also help with scooping up ground balls.
- A lower pocket designed for a quicker release when you’re both passing and shooting. The lower pocket also defines the shooting channel better, giving your shot a little more whip, making it harder for the goalie to locate and/or handle the ball.
Hyper-customization for Preferred Playing Styles and Aesthetics
Let’s face it, the most important part of any gear purchase is if it helps you play your best game, and gives your team the best chance to win as a result. However, who ever said you can’t look good while doing it?
The new Ascension Head give players unlimited options for hyper-customization that can positively affect your overall performance, but also the look and attitude you want to convey on the pitch.
Alpha Lacrosse’s newest equipment gives the following customizable options to players.
- Asymmetrical side walls showcasing the signature Alpha Lacrosse A-wave logo on both sides. This is the only product on the market that offers this feature. It’s a sleek, unconventional look that’s sure to turn heads.
- Multiple textures throughout the head’s design. This attention to detail and unique design is like nothing you have ever seen in a lacrosse head.
- A new material that allows us to offer this groundbreaking product in four unique colors: White, Black, Grey, Teal
- Athletes can even dye their own stick any color they want, using Rit Dye.
- 20 total sidewall holes allowing for various stringing options based on your preference.
- The signature Alpha bottom string is included with each purchase of the Ascension head, allowing for a variety of stringing options.
- The custom, asymmetrical Alpha Ball Stop that comes with the purchase of every head.
See what we mean? We want to put more control in your hands since you the athletes are ultimately putting your trust in our product.
Technological Sophistication and Design
Last, but certainly not least, the Ascension Lacrosse head comes all-equipped with the latest and greatest technological improvements.
It’s not enough to look good, and feel good, you need to know that the product you’re using has been influenced by the best technology available, and will hold up under any circumstance, or condition.
We have revamped our product using the following technological improvements.
- Reducing overall flexibility of the shaft, creating a sturdier base, giving you the athlete multiple advantages.
- Better ball control, due to less variance in unanticipated movement of the stick.
- Helps prevent warping, and breakage.
- Most notably, will help withstand hard stick checks from opposing defensemen.
- The material we are using in the lacrosse head, is higher-strength nylon. This alone will help with preventing minor damages to your lacrosse stick, such as…
- The lighter material our stick has been designed with will help hold up against all forms of weather, meaning you can play in the sunny west coast, or unpredictable east coast, worry-free.
We’re serious when we say we have pulled out all the stops to put our best foot forward with the new Ascension head.
In fact, we’re so committed to our product, that each purchase comes with an industry-leading twelve-month warranty, for any unanticipated breaks or cracks in your stick or head.
So, whether you’re the techy type, a gear head, someone who likes customization, or a combination of the three, the Alpha Lacrosse Ascension head is the right product for you.
The Ascension head comes out on May 26th, 2018, so be sure to order your Ascension Head! Until then, check out our apparel shop, where we offer hoodies, t-shirts, hats and more!
And for all your lacrosse tips, updates and highlights you can follow us on Instagram @alphalacrosse.